Bonny M | May 7, 2025
Born from a bold desire to disrupt the norms of men’s jewellery, VULUXO stands as a beacon of self-expression and identity.
Its founder envisioned more than just accessories, he saw an opportunity to craft stories through timeless pieces that resonate with strength and individuality. In a space that once felt one dimensional, VULUXO emerged with intention, offering men jewellery that reflects who they are without compromise.
Specializing exclusively in premium men’s jewellery, the brand delivers :
*Rings
*Bracelets
*Necklaces
*Pendants
*Gemstone
Pieces that are both elevated and wearable. Each item is a testament to bold minimalism and understated luxury. It’s a world where clean lines meet daring forms, designed for everyday wear but never to be overlooked.
The motivation to focus solely on men’s jewellery stemmed from a noticeable gap in the market. While options for women were abundant, men’s jewellery often lacked depth, intention, and diversity. VULUXO bridges that gap with designs that are personal, powerful, and far from cliché. It gives men permission to wear pieces that reflect their essence with pride and authenticity.
Where many brands rely on trends or overstated aesthetics, VULUXO prides itself on purpose driven design. The brand blends minimalist principles with an edgy twist, creating pieces that feel modern but never fleeting. Craftsmanship lies at the heart of each creation. Using high-grade 316L stainless steel for its durability, enhanced with a nano-protective layer for added shine and longevity, and coated in real 18K gold, every piece is made with thought, care, and precision. Pearls and natural gemstones add a layer of uniqueness, challenging outdated notions of masculinity.
Among the range, the pendants are undeniably statement-makers, while the gemstone pieces offer a daring touch for the style-conscious man. Rope and Cuban chains remain crowd favourites, loved for their versatility stackable, standalone, classic. For those looking to stand out, pearls and gemstones are the go-to choice, blending tradition with a bold twist.
Each collection within VULUXO’s portfolio tells a unique story:
The Gold Collection exudes legacy and power
The Silver Collection embraces texture and heritage
The Pearl Collection breaks boundaries with organic beauty in minimalist settings
The Gemstone Collection injects colour and energy for the bold-hearted
VULUXO’s design philosophy is anchored in what it calls purposeful minimalism. It’s about distilling each piece down to its core: form, texture, and meaning. These aren’t pieces meant to be locked away they are meant to be worn, lived in, passed down.
At its core, VULUXO is about how jewellery makes a man feel confident, grounded, and seen. With roots in mythology, nature, subcultures, and contemporary icons, the brand draws inspiration from everywhere but filters it through its own lens. It doesn’t chase trends it reimagines them. VULUXO isn’t just a brand; it’s a movement. One that invites men to wear their identity with intention and pride.
What are your plans for the future of VULUXO, and how do you see the brand evolving?
VULUXO will continue to evolve as a brand that blurs the line between minimalism and statements. Our foundation is strong clean designs with edgy appeal, bold materials with meaning. We see VULUXO growing into a full lifestyle offering. While jewellery remains at the core, the vision includes curated drops of accessories, fragrance, and limited apparel, all carrying the same modern edgy energy.
You can shop our full collection online at https://vuluxo.co.za/. We’re also active on Instagram vuluxo_accessories and all other social platforms, where we share new drops and updates.