Bonny M | June 19, 2025
UMNOMBO is more than a fashion brand, it’s a revival of memory, culture, and creative pride. Rooted in the idea of pedigree and genealogy, UMNOMBO isn’t just about bloodlines, but rather the timeless tapestry of clothing passed down through generations. It’s the story of fashion as history, a fusion of fabrics, textures, and silhouettes that honour tradition while boldly stepping into the now.
“We wanted to define ourselves where we are, when we are, and who we are,” the team explains. UMNOMBO was born from a desire to cement identity, for conversations to begin even before a word is spoken.
When asked to describe the soul of the brand in three words, they say: ” tapestry of ancestry.” This expression reflects their commitment to preserving historical fashion and using it as a tool to inspire the next generation, just as they’ve drawn inspiration from those before them.
UMNOMBO seamlessly blends tradition with modernity, a delicate balance that honours cultural roots without being confined by them. “We are proud of our creativity and identity, and we want to share that with the world,” they say.
Each garment is thoughtfully crafted, not just with beauty in mind, but with meaning. Their design process considers seasons, colour psychology, pattern significance, and the emotional evolution of their audience. Every piece is rooted in time, yet timeless in impact.
Storytelling is another integral element. Pieces like the UMNOMBO Clan Tapes are more than embellishments, they are personal and ancestral narratives made wearable. “When one recites the names, it tells a story, our strengths, weaknesses, and the thread that binds us all.”
UMNOMBO’s garments are limited and deeply personal. Customisation allows women to express their essence through clothing. “We want them to feel one-in-a-million. To wear something that reflects who they are, or how they want to show up in the world.”
This unique approach allows them to remain globally relevant without losing their essence. “Fashion moves in cycles, and so do we, responding to the world around us while staying anchored in our stories.”
UMNOMBO is on a mission to shift how African identity is viewed in global fashion. “Africa should not be an option ‘sometimes’ it should be an option all the time.” Their designs encourage bold self-expression rooted in pride and authenticity.
One of their standout creations, the Pan-African Flag Suit, encapsulates their vision: “Our dream is to define African attire from Cape to Cairo, and Ethiopia to the west.”
Even while championing craftsmanship, they remain committed to accessibility and sustainability. By using upcycled materials and respecting every part of the creative process, they honour both the past and the planet.
South Africa’s vibrant multiculturalism runs deep in UMNOMBO’s creative DNA. Brands like Maxhosa paved the way, showing them and the world that African fashion is powerful, unifying, and beautiful.
Their dream? For those who wear UMNOMBO to “appreciate our excellence, creativity, and value.” The brand isn’t just about fashion, it’s about cultural affirmation, legacy, and elegance. “We want to be the first-stop shop for African excellence.”
What message would you give to young African designers who are trying to navigate fashion while holding onto their roots?
You define your identity and how you show up. Your dreams are enough to make a change in how a nation is perceived, showcase it authentically
What’s next for UMNOMBO, are there any new directions, collaborations, or visions on the horizon?
We are about expansion, and a Johannesburg branch is in the works. We hope to reach more people and Joburg is a big city therefore a bigger platform for us to showcase.
Readers can shop collections, or stay updated with latest UMNOMBO release through the following channels.
Instagram, our website and we host pop up stores(the UMNOMBO Divine Designs and dine showcases) in different cities in South Africa, we plan to expand and collaborate with other African countries as we grow. Not only that but to import and export ideas, fabrics with other African designers.