Bonny M | June 5, 2024
Jody-Leigh Pienaar is the founder and CEO of Regherl Haircare. She is a 27-year-old entrepreneur originally from Ennerdale, Johannesburg and currently resides and operates her business in China.
I moved to China 2019 shortly after completing my studies. I immersed myself in the culture and explored the vast array of opportunities and discovered the large availability of resources. This inspired me to start my own business, which was established in June of 2022. It was important for me to start something of my own and establish a solid business in South Africa.
The idea for Regherl Haircare stemmed from my personal struggles in finding suitable and affordable haircare products for natural and curly hair. I wanted to create a product that would cater to this specific need and make it accessible to others who found themselves in my position. Regherl haircare is a brand that is specially crafted for curls, coils, waves and kinky hair. Regherl defines someone who is strong and elegant, someone who enjoys luxury. We aim to encourage individuals to embrace their naturalness, to embody a sense of royalty in their natural crown.
Our products are available in South Africa and China nationwide.
Images Supplied : Regherl Haircare
What are the benefits of using Regherl Haircare?
All of our products are carefully crafted with a sulphate-free, paraben-free, gluten-free, and vegan formula. We infuse our products with natural oils to provide hydration, strength, and protection for your curls and coils.
What are some of the must have products from Regherl Haircare?
Currently, our product line includes a macadamia and Argan oil shampoo, a coconut and Argan leave-in conditioner, a moisturizing curling cream, and our newest addition, the macadamia and Argan hair mask. Our top-selling product in South Africa is the curling cream, while in China it is the leave-in conditioner. I forecast that the new hair mask will be a favourite very soon!
What sets Regherl Haircare apart from other competitors?
Our range is professionally manufactured and undergoes strict quality control processes before being delivered to our customers. We take pride in offering a natural and diverse range suitable for all curl types. Our range is affordable, it is of good quality and it smells amazing!
Share with us some of the challenges you came across in the conception of the business and how you overcame them?
As with any business, the journey has been filled with many challenges.
Finding suppliers and manufacturers: One of the biggest challenges I faced in starting my haircare line was finding reliable suppliers and manufacturers. This was especially difficult because I wanted to ensure that the products I offered were of high quality and met my standards. After months of back and forth, sample testing, meetings etc I found the perfect team.
Competition in the market: With the hair care industry being highly competitive, it was challenging to set my brand apart from others and attract customers. To overcome this, I focused on creating a unique selling proposition and positioning my brand as a premium and high-quality option. I also utilized social media and influencer marketing to increase brand awareness and reach a wider audience. These are just a few challenges I faced as a new entrepreneur. I have learned to embrace the process and persevere through to reach success.
How often should we be washing our hair?
Every individual’s haircare routine is unique and dependent on their hair texture and porosity. However, we recommend washing your hair at least once a week for optimal care of your curls and coils.
What are some tips for growing out hair and keeping it healthy?
Good hair health starts from within! Maintain a healthy and nutritious diet to protect your natural hair pattern, avoid excessive heat styling. Use deep conditioners/masks to regularly treat your hair, keeping it moisturised and healthy.
Any tips on what not to go for when buying hair care products?
Products with sulphates: Sulphates are harsh cleansing agents that strip the natural oils from your curly hair, leading to dryness and frizz. Look for sulphate-free or low-sulphate options instead.
Products that are not specifically designed for curly hair: Generic hair products may not have the right formulas to cater to the needs of curly hair. Look for products that are specifically formulated for curly hair for best results.
Will you be adding more products to your hair care range? If yes, what can we look forward to?
We are constantly expanding our product line to cater to the diverse needs of our customers. We are working on new products to add to our range.
For inquiries, orders and further information about our brand connect with us on :
Email : regherlhaircare@gmail.com
Instagram : regherl_haircare
Facebook : regherl_haircare