Bonny M | April 22, 2025
Protein is an essential macronutrient that contributes to building and repairing tissues (not just muscles); supports immune function; provides energy and contributes to a number of other bodily functions.
It helps with weight loss by improving satiety and boosting metabolism. Many people are not getting as much protein in their diet as they need (sedentary adults require around 50g of protein per day whilst active, and older adults require more than 1g of protein per kg of body weight).
With that being said, protein yoghurts are big in the rest of the world, with lots of variety available but there was nothing similar available in South Africa. Almost all high protein snacks currently sold in South Africa are imported, and very expensive. At YogiPro they wanted to offer something made in South Africa and designed for South Africans.
Because dairy is one of the best sources of protein as it is contains a complete amino acid profile and is easily digested. YogiPro was created, with 18g of dairy protein per serving it is an easy and delicious way to increase your protein consumption.
Founded in June 2023 with the intention of creating a high protein dairy snack specifically designed for busy women on the go to use, as a more healthier snack or breakfast option. Why the focus on women, you may ask? As we know, most women prioritise the health of their families which often positions them at the end of the priority list, which leads to majority of these women not getting sufficient protein in their diets.
So, Jo who spent 10 years at a multinational corporate dairy business where she headed up the Project Management Office. Along with Darian, an entrepreneur with a passion for nutrition and protein, who after a trip to Europe where he enjoyed a variety of protein yoghurts on the market, spotted a gap in the South African market.
Together they developed a product which is specifically designed for the needs of the South African market and proudly manufactured in South Africa. We spent over a year developing a recipe that met our high standards in terms of taste, texture and protein content, and we continue to work on improving the recipe, they said. Our most recent production has come out smoother and more delicious than our previous recipe and we can’t wait to see what consumers think when it starts reaching the shelves. We are also working on increasing the protein content of our product and reducing the sugar content, they added.
With so many options these days for on-the-go snacks. Some are healthier than others, but as a general rule, the healthy options tend to be less convenient and/or less tasty. Which is why YogiPro not only provides a great breakfast or on the go snack for the whole family, is perfect for lunchboxes as it doesn’t need a spoon or to be kept in the fridge. But is unusual in that it is simultaneously healthy, convenient and delicious.
YogiPro is currently available in 3 flavours :
*Strawberry
*Vanilla
*Granadilla
These flavours were selected based on high protein yoghurt flavours available in other countries, as well as feedback from focus groups that were conducted whilst developing the product. A new flavour is being worked on, which will be decided based on feedback from their customers through their social media platforms.
Versatility:
*Although targeting women, YogiPro is suitable for the whole family (above 3 years old) to enjoy.
*For adults, it can be kept in your gym bag, or desk drawer for whenever hunger strikes.
*It is also the perfect go-to snack for hikes, road trips and after school “hanger” breakouts.
With snacks high in carbohydrates metabolising faster, meaning that they are more likely to be turned to fat, and likely to leave you feeling hungry sooner. It was important to create High protein snack, like YogiPro, which will metabolise slower, leaving you feeling fuller for longer, and releasing energy as you need it. YogiPro’s Carbohydrate facet is predominately natural occurring sugars verse added sugars, making the snack a much healthier alternative.
Will you be adding more products to your range? If yes, what can we look forward to?
Definitely! We have some exciting projects that we are working on, based on feedback we have received from consumers so far. These include some new flavours; a version with no added sugar, and lactose free option. We also have some top secret plans for other products in the future!
Readers can connect with YogiPro through the following channels:
Order online at www.yogipro.co.za for delivery to their door.
We also have a full list of stockists on our website, which is growing daily.
Readers who want to know more about our exciting journey and be the first to know about any innovations we are launching should follow us on any of our social media platforms.