Bonny M | July 22, 2025
Born from a deep desire to create more than just accessories, ANA Jewels was founded to give life to pieces that speak, not only of beauty but of memory, meaning, and empowerment. It is jewellery with a soul, a story, and a quiet strength.
“I wanted to create personal talismans,” says Nizreen the founder, reflecting on the brand’s inception. “ANA Jewels was inspired by my love for storytelling, symbolism, and the way jewellery can hold memory and meaning.” This philosophy has become the brand’s heartbeat designing not merely to adorn, but to express identity, emotion, and legacy.
To her, jewellery is “wearable memory” an extension of self. Whether gifted, inherited, or self-bought, every piece becomes a vessel for life’s most cherished moments. ANA Jewels captures this essence in every design, blending timeless elegance with deep personal significance.
So what is the soul of ANA Jewels? It’s feminine and bold, refined and soulful. Each creation is a celebration of individuality, quiet confidence, and inner strength, a brand where emotion leads and intention defines.
The design process begins not with trends, but with feelings. A story, a memory, or a moment becomes the foundation. From there, shapes, metals, and stones are carefully chosen to translate that emotion into something tangible. This emotional lens results in collections that feel both deeply personal and effortlessly timeless.
Among Nizreen’s personal favorites is The Rolo Bar Set and The It Girl Set, designed for the woman who moves with grace through everyday life, yet wants a touch of sophistication for any occasion. These pieces are minimalistic treasures that echo quiet power and ease.
Behind the scenes, artistic vision is paired with master craftsmanship. “It’s a delicate dance between vision and precision,” she says. Whether handcrafted by her or in close collaboration with skilled artisans, every clasp, curve, and cut is meticulously considered.
ANA Jewels is also committed to making luxury feel accessible. With a range of price points, from dainty everyday pieces to statement diamonds, the brand ensures every woman finds something that resonates with her story.
So who is the ANA Jewels woman? She’s grounded in grace. She leads with intention, wears her jewellery like a second skin, and finds beauty in the details. Her style is not performative, but expressive, rooted in who she is.
Storytelling is the brand’s heartbeat, especially visible in its rings and pendants. Each piece carries symbols of love, freedom, transformation, or resilience. With personalization options like initials, birthstones, and limited-edition runs, ANA Jewels ensures each creation remains a unique treasure.
New collections begin with emotion, a feeling or message that then evolves into textures, forms, and themes. The inspiration is often rooted in Cape Town, where nature’s raw beauty and cultural diversity breathe life into every design.
The journey of building ANA Jewels has been as profound as the creations themselves. It has taught Nizreen the beauty of intention, the power of resilience, and the harmony between artistry and entrepreneurship.
When asked how should someone feel when wearing ANA Jewels for the first time?
“Seen. Empowered. Beautiful in their own skin.”
As for what’s next, the brand is preparing a capsule inspired by femininity and transformation. With soft curves, birthstones, and butterfly motifs, this new chapter reflects the many phases of womanhood. Expansion is also on the horizon, as ANA Jewels prepares to share its stories with the world.
In every piece, ANA Jewels invites you not just to wear beauty, but to carry meaning.